1. Use CTR best practices

a). Use Title capitalization: This is something very basic. Use title capitalization in your ad copy so that it looks nice. The headline should look like a headline.

b). Ad position: Where your ad is placed will make a lot of difference in the CTR. If your ad shows at the bottom of the second page, no matter how great your copy is, you’ll naturally have low CTR. The ad that appears at the first position has over 36% CTR while ads on the second page have 1.50% CTR.

c). Bid on your brand: Increasing bid and pushing your ads to the first page is not always a good idea especially when you’re competing with some really big names. A decent approach is to bid on your brand to be on the first page.

2. Improve Quality Score

Quality Score is one of the best-known factors that have a direct impact on CPC and ad position.

Fixing QS gets easier if you’ve got smaller ad groups with limited keywords. This helps you identify ad groups, ads, and keywords with low QS.

Here are a few tips to optimize Quality Score:

i). Make your ad copy relevant to the keywords you’re targeting. If you are using dog foods as a keyword, make sure your ad copy is relevant to dog foods.

ii). Creating relevant ads won’t improve ROI if your landing page isn’t relevant to the ad copy. In such a situation, you’ll have a low QS, low CTR, and poor conversion rate.

Improve landing page relevancy and make it relevant to ad copy.

Again, this will become easier if you’ll use several ad groups and ads and you’re using a manageable number of keywords.

iii). Understand other QS factors. Here is a list of other variables that impact QS.

3. Create several landing pages for a single campaign

Creating a different landing page for each ad copy and even for every ad won’t just improve the QS but it has a direct impact on your campaigns’ conversion and ROI.

The best hack to improve ROI is to create a separate landing page for each audience type. Every business targets several audience types.

Do you really think you can use a single landing page to reach your entire target market effectively?

A highly targeted landing page has one clear benefit. It boosts ROI by increasing conversion rate.

There are, however, other secondary benefits:

1. Targeted landing pages are relevant to ad copy, thus they will drive targeted traffic. This is the whole point of using different landing pages.
2. Targeted and relevant landing pages improve QS which increases CTR and ad position. This again puts you in a better position to improve ROI and make every click count.
3. Testing and finding issues in ad groups, ads, and landing pages become easier. Imagine having a couple landing pages for several ad groups and you don’t get enough conversions. You’ll have to move through all the landing pages and ad groups to find and fix the issue.

4. Use ad extensions

An ad extension adds more information about your ad. Some of the ad extensions show automatically with ads such as dynamic sitelink extension, dynamic structured snippet extension, and several others.

There are other ad extensions which you have to choose manually such as location extension, call-out extension, price extension, and several others.

Why bother adding ad extensions?

Ad extensions are great at increasing CTR and ROI. Accor Hotels tested different types of ad extensions to see how different extensions work for them. The results were surprising.

tart using ad extensions.

Ad extensions don’t just help with CTR but you drive massive traffic to your site and if your landing page converts at a decent rate, you’ll see a whopping increase in ROI.

5. Bid on competitor terms

You must have seen marketers bragging about insanely low CPCs that they pay for AdWords. I’m talking about CPCs as low as $0.10. Yes, this is possible.

There are four different types of competitor terms that you can bid on.

1. You can bid on competitor’s brand or company name such as Buffer, Hostgator, GoDaddy, etc.
2. You can bid on competitor’s URL, domain name, and its variations.
3. You can bid on product names like Inspiron 15 5000 Series.
4. You can bid on your competitor’s SKU numbers, models, and even parts.

This is one of the best hacks that will instantly boost your CTR. You’ll notice that your other competitors don’t (always) follow this strategy because they don’t know how to play safe and smart.

6. Use negative keywords

A negative keyword is a keyword that prevents your ad from triggering. If the negative keyword is a part of the search term, your ad won’t be triggered.

Negative keywords are a smart way to improve CTR, conversion rate, and ROI of your AdWords campaigns pretty much quickly. Not adding negative keywords will trigger your ads to queries that are irrelevant to your ad copy.

7. Organize keywords

If you’ve got multiple ad groups and several ads and a few hundred keywords in each ad group, you’ll hate dealing with negative keywords because it will eat most of your time every week.

This is one reason why negative keywords are mostly ignored by marketers.

Organizing keywords and grouping them (as discussed earlier) is one of the best hacks to improve CTR and increase ROI. In fact, there are several benefits of grouping keywords.

Just like keywords, you’ve to organize ad groups too. This will allow you to manage keywords easily. According to WishPond, the best way to organize ad groups is by match type.

8. Optimize better than your competitors

You know that you have to do better than your competitors whether it be sales, search engine ranking, or paid traffic. But the big question is how you can do better than your competitors’ ads in AdWords?

This AdWords hack can help you outperform your competitors in AdWords overnight. If you’re planning to start a new campaign tomorrow, this hack will blow you away.

You can copy your competitors’ best performing and most profitable keywords and can improve your AdWords ROI significantly. Here is how to do it.

9. Use DKI keyword in the headline

A Dynamic Keyword Insertion (DKI) is an AdWords feature that updates your keyword according to customer’s search query. When you insert a DKI in the headline, it will be replaced by the search query.

If your complete headline is a DKI, it will be replaced by the search query.

DKI can be used in any part of the ad copy but the best hack is to use it in the headline so that it stands out from the crowd and gets clicked. All you’ve to do is select Keyword Insertion when creating your ad.

When using DKI, you’ve to be extra cautious because your ad can look weird and can make no sense at times. You’ve to have a good understanding of the type of keywords you’re using, you must have negative keywords, and make sure you’re not using it with broad match.

10. Leverage in-market audiences

According to Google, the in-market audience includes customers who are actively involved in browsing, researching, and comparing products in your target market. These are the people who are more likely to buy your products.

These are the people who are ready to buy.

Selecting in-market audiences will show your ad to people who are most likely to click and convert. This is one great way to increase ROI of your campaigns.

It’s a Display Network feature.

11. Use income targeting

Just like in-market audiences, you can target audience on the basis of their income. It is one of the most effective AdWords hacks that is often overlooked. There are certain industries and niches where income targeting can turn the tables.

For instance, if you’re selling high-end holiday packages, income targeting will help you show your ads to the people who can actually afford your packages. It comes handy for luxury products and services.

This won’t just boost CTR but it will increase revenue. Income targeting for luxury products will filter out traffic that can’t buy your services thus you’ll only show up for clicks that actually count.

Even if you don’t have a luxury product, you can still use income targeting. Target different income groups and see what works best. This will help you target most appropriate people in future.

You can find income targeting under Settings tab in Locations.

12. Use remarketing to boost ROI

Statistics show that cart abandonment for all the sectors for the last quarter of 2016 was almost 77%. This means 77% of people leave your store with products sitting in the cart.

13. Use ad schedule

Do you know that you can schedule your ads in AdWords? You can.

Ad schedule feature is extremely helpful in boosting CTR and ROI of your ads. There are certain ads that you should schedule.

For instance, if you’re using call extension with your ads, don’t make the mistake of running your ads throughout the day. Schedule your ads so that your ads only run during office hours when there is someone to attend the call.

Else, you’ll ruin your ROI.

Conclusion

When you start seeing decent CTR and ROI, the next step is to test and tweak your ads and campaigns for improvements.

Keep an open mind when it comes to Google AdWords because there’s a lot you can learn when choosing your keywords, creating new campaigns and ad groups, as when you place bids.

A good read on how to get more out of your adwords campaigns. Here are the few things that you need to keep in mind while planning your campaigns on adwords. If you are starting off then these are must folow rules that will help you target better audience andget better ROI on your spend.