As Amazon grows in Indian e-commerce and soon in the retail market, one can also notice the shift of advertising revenues from Google and Facebook to Amazon. Indian entrepreneurs have been seeing considerable volume through Amazon, though FBA still takes in more sales than seller shipped inventory. A clear strategy and consistent effort can establish your brand as reliable and popular not just on #Amazon marketplace but also your own website and offline store. Using Amazon marketplace as a sales, advertising and crm platform can help in increasing sales, feedback and customer service to improve your product and delivery. The reviews on your product are increasingly influencing buyers on making their purchase choice. Reviews certainly help streamline your business to iron out any sore points, be it about your product, packaging, delivery or support.

A growing number of consumers not only research online about a product they intend to buy but also using Amazon to search and discover new products. Optimising your listing for search is now more relevant than ever. Be sure to pay attention to your product name and descriptions and update them as needed so that they include the common search phrases associated with your product. Including a combo or an offer in your product title is a good way to highlight the difference between your listing and the competition. Optimising your listing for search listing means including clear description of the the product such as the colour, size and other variations it is available in. Ofcourse you will add product warranty and features to give your customer a clear idea about your product. Deligence in managing your seller Amazon Backend keywords will give your listing an edge. You should include generic non branded keywords to your list for generic and descriptive searches.

Sponsored listing on Amazon marketplace is a good way of gaining traction during your early days. Advertising on the Amazon market place is crucial to take your product reach beyond search. Amazon has three ways to help your promote your products.

Sponsored products – customers discover and purchase products that you sell on Amazon with ads that appear in search results and on product pages. Products must be in one or more eligible categories and be eligible for the Buy Box in order to advertise. Ads show on the top in the first page of search results providing quick visibility to your target audience. Amazon ads run on cpc and you can set your budgets and bids in the backend panel with complete control on time, geography, demographics etc. Sponsored products is a sure way of getting visible quickly on Amazon.

Sponsored Brands – Sponsored Brands are available for professional sellers who are enrolled in the Amazon Brand Registry, brands, and agencies. Amazon calls Ads that feature your brand logo, a custom headline, and up to three of your products as sponsored brands. These ads that show up on search results and help generate visibility and recognition for your brand and product listings. Custom messaging in sponsored ads help you present your brand in the way you want it to be seen. Unlike sponsored products which on clicks lands to a product buy page, the sponsored brand ad will land on a brand store with multiple product listing. Amazon seller dashboard provides a range of tools and reports to analyze campaign performance.

Here is a good read on How brick-and-mortar retailers can succeed on Amazon.

https://marketingland.com/how-brick-and-mortar-retailers-can-succeed-on-amazon-266124